If Digitalisation is the answer, what was the question?

A lot has been written and said about digitalisation. And one can expect that more will be written, and even more will be said. Talkers, writers and doers – all are needed simultaneously, some probably more than others. So, what is it with digitalisation? My own brain-exploding realisation was triggered by the term “Digital Divide”… Les mer

Digital Marketing Strategy: Exploring the use of Multisensorial VR experiences for campaign development

We want to start this year by sharing a really fun assignment that we delivered last week. This was part of the course Digital Marketing in the Executive MBA program at BI. The assignment instructions were something like this: Develop a digital marketing strategy that capitalizes on a virtual reality multisensory experience for a brand… Les mer

Artificial Intelligence And The Norwegian Status

In recent years, mobile networks, big data, and cloud computing have made significant impact on our economy. Following down the rabbit hole, machine learning, and artificial intelligence together with today’s implementation of sensors and real-time measurements can contribute with the development of concepts such as smart cities, more efficient power solutions, alternative transport and radical… Les mer